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Publicity

Publicity

The portal www.astalegale.net is registered on the ministerial list acc. to M.D. 31/10/2006

Publication of notices of sale acc. to Art. 490, par. 2 of the Civil Procedure Code

The portal www.astalegale.net is registered on the list of websites (Section A) authorized to publish notices of sale for all Districts of the Court of Appeals (Art. 3 and 4 of the Ministerial Decree dated October 31, 2006).

The management of publicity activities is carried out in accordance with the provisions set forth in the Code of Civil Procedure, as amended by Law 80/2005 and Law 132/2015, or otherwise in accordance with the procedures and terms established in the order of sale.

Astalegale App

The Astalegale.net app is compatible with all devices (tablets and smartphones) and available for free on the Apple Store and Google Play Store.

Easy to use and intuitive, it allows you to browse, manage and save notices of sale for properties.

With the innovative augmented reality feature, by selecting the "Around me" menu item, it is possible to choose and define an area of interest and view all the notices of properties for sale within that area.

Publicity on the Public Sales Portal

Astalegale.net ensures full technological interoperability with the "Public Sales Portal" (PVP) and fully manages the flow of information and data required for the implementation of the functionality of the Portal.

Astalegale.net, as the Person Entitled to Publication on the Public Sales Portal, offers support activities for professionals

Astalegale.net manages the publication of notices of sale on the Ministry's Portal and, upon appointment by the court, is qualified to carry out the activities required of the Person Entitled to Publication.

Editing and media planning: coordination of publicity

Astalegale.net offers centralized and planned management of publicity for notices of sale, online, in daily newspapers, free press media, leaflets, via mailing by post and in other ways.

The synergy of different publication media allows for the development of the best promotional strategies, depending on the type and value of the properties.

The differentiation of advertising channels and the integrated use of media increase the potential and effectiveness of communication, significantly reducing advertising expenditures.

Newspaper Aste - print version

Newspaper Aste is a free periodical magazine that is circulated both locally and regionally.

Pursuant to Law 132/2015, it can be used as a publicity tool to fulfill the legal obligations of publication, in the same way as local newspapers.

The magazine, which can be customized according to the directions of the court and is designed as free press media, performs as many as 3 different services:

  • Distribution as a free periodical magazine for citizens
  • Free press with local/regional circulation
  • Targeted mail mode

Print media

In cooperation with leading national and local newspapers, Astalegale.net arranges for the publication of sales notices within pages entirely devoted to real estate and movable property sales.

The publication of sales notices is organized according to a release schedule with set dates for the entire calendar year and are often accompanied by special-interest sections accessible to all buyers.

Newspaper Aste – digital and app version

The Newspaper Aste magazine for each court is available in a digital version, browsable, full of images and accompanied by all the details needed to have a complete view of the sales notice and finalize the sale.

The Auctions Newspaper app is also available, which can be downloaded for free from the Apple Store and Google Play Store, allowing users to search for and highlight sales notices of interest, take notes, and take advantage of the bookmark function.

Social media marketing

In a hypercompetitive market environment, the social media marketing plan that Astalegale.net proposes aims to set up integrated communication across the different platforms and on the main social networks (Facebook and Instagram), in order to optimize the dissemination of sales notices and news related to individual courts.

Landing page personalizzate

Le landing page studiate ad hoc per i singoli Tribunali rappresentano un punto di accesso chiaro, sicuro e informativo, pensato per attrarre e coinvolgere utenti interessati alle aste giudiziarie. Realizzate come destinazione finale delle campagne pubblicitarie personalizzate, queste pagine forniscono tutte le informazioni utili in modo semplice, diretto ed efficace.

Campagne ADV multicanale

Astalegale sviluppa campagne pubblicitarie multicanale con l’obiettivo di incrementare la visibilità degli annunci e raggiungere un pubblico profilato e interessato. Le inserzioni generano traffico qualificato verso le landing page, contribuendo a migliorare la promozione delle vendite e a favorire la partecipazione alle aste.

Intelligenza artificiale integrata (Chatbot)

Il servizio è potenziato da un chatbot evoluto basato su intelligenza artificiale, progettato per offrire assistenza continua e personalizzata agli utenti. La tecnologia consente di ricevere risposte rapide, semplificare la navigazione del portale e accedere con facilità alle informazioni più rilevanti per ogni profilo di utente.

Permanent featured content page of goods for sale

The permanent featured content page function provides for an opportunity to enhance the effectiveness of the online promotion of assets by keeping listings visible on websites, also in the time intervals between an auction and the issuance of the next notice of sale.

Commercial portals

Astalegale.net encourages the publication of sales notices on the most popular and most used commercial real estate sites at the national level.

By always ensuring the greatest information transparency, this channel increases the visibility of sales notices, involves a larger audience of potentially interested parties, and facilitates the management of judicial auctions.

Multimedia channels

  • Video and/or photo gallery of the property for sale
  • 360° virtual tour
  • Television commercials

Public transport and billboards

Placement of LCD screens or posters at airports, subway stations, bus and tram stops.

Advertising bulletin boards

Placement of displays (LCD monitors, kiosks, featured content pages, etc.). with notices of sales highlighted.

Promotional marketing

Customized advertising and communication strategies aimed at the sale of valuable properties through auction.

Push mail - mailing list service

Drafting of the notice with emphasis on the quality of the properties - in order to make the communication more appealing and effective - and scheduled sending of promotional emails to the selected target audience.

Dedicated website – creation of Minisites and Data Rooms

The creation of a related Minisite and Data Room, designed specifically for the individual proceeding, allowing potentially interested parties to get information about companies in economic and financial distress, which may still be operating in the market.